International Summer School "Digital Business-DigiBiz" 2023, by the Department of Marketing and Communication in collaboration with Michigan State University
The Department of Marketing and Communication of the Athens University of Economics and Business successfully organized the International Summer School "Digital Business-DigiBiz" in cooperation with Michigan State University. This is a collaboration between the ΑUΕB and one of the top universities in the US, as the MSU School of Business consistently holding the top international rankings in both its undergraduate and graduate programs.
The Summer School was held in Athens and Syros from July 10 to 16, 2023 with the participation of 26 students from Michigan State University and 9 students from the Graduate Program of the Department of Marketing and Communication of the ΑUΕB, who had the opportunity to be educated on current digital marketing issues.
Participants attended lectures by academics and professionals in the field of Digital Business, as well as through their visit to the offices of Coca-Cola Hellas, and understood the ways in which they can turn an excellent idea into an ambitious start-up.
In order to successfully complete the programme, students were asked to submit a team project with a business plan as a deliverable.