Department of Business Administration

Dr. Elena Chatzopoulou holds a PhD in Marketing from the University of Newcastle (United Kingdom) and has graduated with the Masters in Service Management (part-time) from AUEB.

She has served as Associate Professor of Marketing and Digital Marketing at Universities in the United Kingdom and France and also (visiting) Professor of Marketing at IESEG, School of Management. Furthermore, she serves as an expert panel member for the European Commission (e.g. AGRIP-SIMPLE-2021, AGRIP-MULTI-2021) and the Science Fund of the Republic of Serbia.

Before joining academia, she had been working as a Marketing Manager.

Dr. Chatzopoulou has supervised numerous theses of Marketing students and has also provided consultancy services to companies with a focus on Marketing, digital Marketing and communication.

She has taught in physical as well as in digital environments, at undergraduate and postgraduate levels. To name a few of her courses: Digital consumer, E-business, Branding, International Marketing, Emerging Markets, and Integrated Marketing Communications. For which she received excellent student evaluations.

During her academic tenure in the United Kingdom, she was certified as a fellow of the Higher Education - UKPSF (D2).

Her work was selected for publication in the prestigious book "Principles of Marketing" (8th edition) by world-renowned Marketing Professors Philip Kotler, Gary Armstrong, Lloyd C Harris & Hongwei He.

During her career, she has received the "Teaching Excellence award" from the Academy of Marketing, and the "Best paper award" at the IFIP e-Business, e-Services and e-Society conference. She has also been awarded as "outstanding reviewer" and "outstanding contribution to reviewing articles for publication" by the journal Computers in human behavior.

Elena is the single author of the book: Ethnic Hospitality Marketing - Authenticity and Quality Constructions in the Greek Food Industry, Routledge and Editorial Review Board (ERB) member of Journal of Business Research.



Google Scholar:

Full CV: 

Last updated: 19 September 2023


* Το Οικονομικό Πανεπιστήμιο Αθηνών δεν φέρει καμία ευθύνη όσον αφορά στην ακρίβεια των στοιχείων του συνοπτικού και του πλήρους βιογραφικού των μελών του προσωπικού, όπως αυτά αναρτώνται στην ιστοσελίδα του. Η ευθύνη ανήκει αποκλειστικά και μόνο στους συντάκτες των βιογραφικών σημειωμάτων.