Baltas Georgios

George Baltas is a Professor of marketing at the Athens University of Economics and Business. He holds a BSc in economics, an MBA with distinction, as well as a PhD from the University of Warwick. Prior to joining AUEB he was a lecturer in marketing at Warwick Business School, England.

Professor George Baltas is the Director of the MSc in marketing & communication programme. He has also served as the Head of the Department of Marketing & Communication. His research interests include consumer behaviour, consumer analytics, market research methods, and quantitative marketing models.

Professor George Baltas has published extensively in well-established academic journals including Annals of Operations Research, Applied Economics, Decision Sciences, European Journal of Marketing, European Journal of Operational Research, Industrial Marketing Management, International Journal of Retail and Distribution Management, Journal of International Marketing, Journal of the Market Research Society, Journal of Advertising Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Product and Brand Management, Journal of Retailing, Journal of Retailing & Consumer Services, Journal of the Operational Research Society, Journal of Service Research, Marketing Letters, and Transportation Research, among many others.

His research has received several awards and has been presented in such international conferences as the European Marketing Academy Conference, the American Marketing Association Educators’ Conference, the British Academy of Management Conference, the INFORMS Marketing Science Conference, and the Academy of Marketing Conference, among many others.

Professor George Baltas has also co-authored five textbooks in the areas of Consumer Behaviour, Retailing and Analytics.

His research work so far includes more than a hundred journal and conference publications and has received more than 3000 citations in the research literature as well as five best paper awards.

Professor George Baltas has also reviewed extensively for numerous scholarly journals such as the Decision Sciences, European Journal of Marketing, European Journal of Operational Research, International Marketing Review, International Journal for Research in Marketing, Marketing Science, Journal of Business Research, Journal of the Operational Research Society, Journal of Retailing, Transportation Research and is on the editorial board of the Industrial Marketing Management, the International Journal of Retail and Distribution Management, the Journal of Economic and Administrative Sciences, and the Journal of Product and Brand Management. He has acted as Chair of the Methods, Modelling & Marketing Analytics Track for six annual EMAC Conferences and been on organizing and scientific committees of several other conferences.

His research has attracted considerable mass media coverage with several hundred articles, interviews and reports in newspapers, magazines, trade publications, digital and broadcast media. He is also a frequent speaker and panellist in professional meetings, roundtables, and conferences.