Baltas Georgios

Department of Marketing & Communication
E-mail:
Office Address: 80 Patission Str., 5th Floor
Phone: +30 210 - 8203 714

George Baltas is a Professor of marketing at the Athens University of Economics and Business. He holds a PhD from the University of Warwick, England. Prior to joining AUEB he was a lecturer in marketing at Warwick Business School. Professor George Baltas is the Director of the MSc and PhD Programmes in Marketing & Communication. He has also served as the Head of the Department of Marketing & Communication.

His research interests include consumer behaviour, behavioural science, individual decision making, empirical demand research, discrete choice models, bio-inspired models, brand management, and advanced research methods.

Professor George Baltas has published extensively in renowned academic journals including the Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of the Academy of Marketing Science, Decision Sciences, Journal of Advertising Research, Applied Economics, European Journal of Marketing, European Journal of Operational Research, Industrial Marketing Management, International Journal of Retail and Distribution Management, Journal of the Market Research Society, Journal of Business Research, Journal of Product and Brand Management, Journal of Retailing & Consumer Services, Journal of the Operational Research Society, Marketing Letters, and Transportation Research, among many others.

His research has been presented in such international conferences as the European Marketing Academy Conference, the American Marketing Association Educators' Conference, the British Academy of Management Conference, and the Academy of Marketing Conference, among many others.

His scholarly work so far includes more than a hundred publications and has received more than 1700 citations in the research literature as well as four best paper awards.

Professor George Baltas has reviewed for numerous scholarly journals such as Marketing Science, Decision Sciences, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of International Marketing, European Journal of Marketing, European Journal of Operational Research, International Marketing Review, International Journal for Research in Marketing, Journal of Business Research, Journal of the Operational Research Society, and Journal of Retailing & Consumer Services. He is also on the editorial boards of the Industrial Marketing Management, the International Journal of Retail and Distribution Management, the Journal of Economic & Administrative Sciences, and the Journal of Product and Brand Management.

Professor George Baltas has served as a track chair, session chair, reviewer, and member on scientific and organizing committees of numerous international conferences. He has also served as a reviewer for institutions such as the National Science Foundation (USA).

His research has attracted considerable mass media coverage with several hundred articles, interviews and reports in newspapers, magazines, trade publications, and broadcast media. He is also a frequent speaker and panellist in professional meetings, roundtables, and conferences.

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