Avlonitis George J.

Department of Marketing and Communication

George J. Avlonitis is an Emeritus Professor of Marketing at the Athens University of Economics and Business (AUEB). As a member of staff of the University, he undertook a series of initiatives. He contributed significantly to the establishment of the Department of Marketing and Communication. He has served as Founding Director of both the Post-Graduate Program “Marketing and Communication” (1998-2014) and the Marketing Laboratory (The Athens Laboratory for Research in Marketing - A.LA.R.M.) in the period 2000-2016, of the Department of Marketing and Communication of AUEB and Scientific Coordinator of the Executive Postgraduate Program "Marketing and Communication" of the same Department (2014-2016). He has acted as Deputy Chairman of the Academic Council of AUEB (2012-2016), while in 2017 he was appointed Visiting Professor of Marketing, University of Strathclyde, U.K.

He has served as President of the European Marketing Academy (EMAC) for the biennium 2008-2010 and as Vice President from 1990 to 1993 and Chairman of the Global Sales Science Institute (GSSI) from 2010 to 2012.

He is an elected Fellow of the Chartered Institute of Marketing U.K. and the European Marketing Academy and one of the founders of the Greek Marketing Academy, of which he is also an elected President.

He has been a member of staff of the Department of Marketing at the University of Strathclyde, Scotland from January 1981 till December 1985.

He has presented various works in the U.S.A., Canada, Australia, Asia and Europe and has published more than 200 articles in international conference proceedings and the most prestigious international scientific journals of Marketing including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management etc.

His research has been recognized internationally, since his published work has achieved more than 6.000 citations and h-index 37 (Source: Google Scholar) allowing him to be classified as a distinguished Marketing Scholar on a worldwide basis.

He is also on the editorial board of seven International Journals including Industrial Marketing Management and European Journal of Marketing and has received several times Best Paper Awards. He has conducted a large number of consulting assignments, research projects and educational programs in the area of Marketing and Sales Management for many companies of the private and public sector in Greece and abroad.

He has also been Chairman of the Department of Management Science and Marketing (1997-2000) and the Department of Marketing and Communication (2010-2012) of the Athens University of Economics and Business, while he has served as a member of the Governing Board of the University of Western Greece (2010-2012).

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Last updated: 17 December 2019


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